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Honoring the JMS Heritage

Explore the Core of Perfection

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About Us

Rooted in Culinary Traditions, Shared with 90+ Nations Over Generations

Today, JMS Limited, with over 130 years of legacy, has firmly established itself as a market leader and the first integrated rice company in the country. Our core expertise lies in the manufacturing and marketing of premium rice products. Throughout the years, we have consistently upgraded our production facilities with cutting-edge technologies, staying ahead in innovation and efficiency. We actively pursue new opportunities and modern strategies to strengthen and diversify our business. As part of our growth strategy, we have expanded our product portfolio, enabling us to cater to a wider audience both domestically and internationally. Our diverse product range has helped us build a strong global customer base, and the growing demand for our offerings reflects our rising prominence in the competitive marketplace. Beyond just expanding our footprint, we have played a key role in promoting healthy and balanced dietary choices through our products. With a robust presence across the nation, we continue to explore avenues for global expansion, aiming to introduce our products to new international markets and reinforce our position as a trusted name in the global rice industry.

Our operations are overseen by leading professionals from the Indian agricultural product industry, bringing deep expertise and insight to our business. We are backed by a team of highly skilled and experienced experts who efficiently manage both our manufacturing and marketing divisions. Additionally, JMS has successfully established a strong presence across the entire agricultural value chain—from seed development and contract farming to production and strategic marketing. Staying aligned with evolving market trends, we continuously embrace and implement advanced technologies to enhance productivity and maintain a competitive edge in cost and efficiency.

Meet The Visionaries
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#1
JMS is acknowledged as a global leader in Basmati rice production and milling.
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#1
Setting global standards, JMS runs the largest rice milling plant worldwide.
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#1
Jai Maruti Sri is a reputed and well-established brand in the Indian market.
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#1
JMS operates the most extensive contract farming network for rice cultivation.
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130
Extensive experience in the industry
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60%
Impact of Jai Maruti Sri on the Branded Basmati Rice Portfolio
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6
Continents where JMS products have a global footprint
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90+
Extent of JMS’s export distribution network
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850+
A well-established network of dealers and distributors across India.
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195 MT/hour
JMS boasts the world’s highest paddy milling capacity
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6 msf
Strengthening our national reach through 13 key logistics points
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1M
Total rice and paddy storage capacity at JMS
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~3-15
Number of days taken for direct farmer payments after procurement

Proven Heritage: 20+ Years of Reliability and Trust

2024
2023
2022
2019 to 2020
2017
2016
2013
2009
2006
2004
2003
2001
1998
1995
1993
1992
1890 to 1990
1889
Carrying the Legacy Forward

The introduction of category-defining products like Biryani Masala led JMS to cross ₹1000 crore in quarterly domestic sales — a landmark achievement.

New Developments & Social Responsibility

A new unit was commissioned in Kanpur, alongside the launch of a Mid-Day Meal kitchen under our CSR initiatives.

Worldwide Recognition and Environmental Stewardship

JMS received the Climate Positive Award, while Jai Maruti Sri was recognized as a leading Basmati rice brand globally.

Reaching New Milestones

As seen on Discovery Channel’s Inside Out: God of Grains — a flagship series celebrating industry leaders.

Enhancing Our Energy Capabilities

Expanded our energy portfolio and achieved certification for rice exports.

Latest Certifications and Operational Units

The company established its fourth manufacturing unit in Kanpur and received Halal certification.

Sustained Revenue Growth and Solar Energy Expansion

Diversified into renewable energy through solar power.

Key Revenue Achievement

Major earnings milestone

Leading the Way in Foreign Direct Investment

Entered the wind power industry and initiated the issuance of depository receipts.

Enhancing Our Competencies

Commissioned a new manufacturing unit to support our growing operations.

Sustainable Growth and Business Diversification

Pioneered Foreign Direct Investment approval in Maruti's rice industry

Sustained Focus on Quality Standards

Kanpur: Uttar Pradesh unit: ISO certified.

Accreditations and Strategic Market Expansion

Received ISO certification for the Kanpur unit and introduced the Maruti brand to the domestic market.

Stock Market Debut

Company shares listed on the stock exchanges of Bombay, Delhi, and Ahmedabad.

Public Company

Converted to a Public Limited Company, facilitating expansion and investor confidence.

Redefining the Future of Processing

Set up our first state-of-the-art Basmati rice facility in Uttar Pradesh.

Continuing the legacy

Established our first modern Basmati rice processing facility in Uttar Pradesh.

The Beginnings in Kanpur

We began our journey from Kanpur.

Launched new products, such as Biryani Masala. Crossed ₹1000 crore in revenue from the domestic market in a single quarter for the first time.
We commissioned a new unit in Gujarat. Operationalised Mid-day meal kitchen as a CSR initiative.
JMS won Climate Positive Award 2022. India Gate recognised as “World’s No.1 Basmati Rice Brand”.
Reached ₹4,000 Crore revenue. Featured on Discovery Channel in its Flagship series (Inside Out-God of Grains).
Expanded energy portfolio, certified for rice exports to China and USA.
The Company established its fourth unit in Haryana. Recieved Halal certification.
Reached ₹2,000 Crore revenue, ventured into solar power business.
Reached ₹1,000 Crore revenue mark.
Issued depository receipts worth $12 Million, ventured into wind power business.
Received HACCP and SQF certifications and inaugurated the Dhuri unit.
First Indian company with FDI approval in the rice industry
Gautam Buddha Nagar unit: ISO-9002 certified.
Received ISO-9002 for Alipur unit, launched India Gate and Doon in domestic market.
Listed on the Bombay, Delhi and Ahmedabad Stock Exchanges.
Became a Public Limited Company, enabling growth and investment.
Established our first state-of-the-art basmati unit in Uttar Pradesh.
We transitioned from oil, wheat, and cotton to rice and moved to Delhi.
We began our journey from Lyallpur.
We are with you Mission and vision
ABOUT US

Mission And Vision

VISION

We are committed to carrying forward the rich legacy of Basmati rice in India. Our goal is to preserve the genetic purity of seeds while empowering modern farmers with advanced, science-driven agricultural practices. Through world-class rice processing technologies, we strive to deliver superior product quality and exceptional service to our customers.

MISSION

We aim to emerge as the leading exporter of Basmati rice and the most trusted integrated rice company on a global scale. Our commitment to quality remains unwavering, ensuring our products consistently meet the highest standards. We also strive to foster a professional work environment that encourages employee excellence, satisfaction, and growth. Our vision includes building a financially robust organization that delivers lasting value to all stakeholders.

Core Values

  • 1

    Create A Better Future

    Our goal is to create a better future by making premium Basmati rice accessible and affordable for all.

  • 2

    Providing Opportunities

    We achieve this by creating opportunities for our farmers, employees, and communities.

  • 3

    Our People

    We believed in and empowered our people — their competence and passion set us apart and gave us the strength to thrive, even in challenging times.

  • 4

    Benefits Everyone

    Our role is to drive success that benefits everyone: advancing businesses, uplifting people, and enriching communities.

  • 5

    Our Core Values and Culture

    We embody a culture rooted in excellence—driving growth through empowering our people and relentlessly refining the quality of our Basmati grain.

  • 6

    Steady Performance

    We achieved consistent performance by maintaining disciplined debt management and optimizing our working capital cycle.

  • 7

    Our Values

    Guided by trust, passion, and quality, we believe the process is as vital as the outcome.

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ABOUT BASMATI

Basmati: Grain Maestro

Basmati rice production
8.6 lakhs
Powered by Maruti Basmati Rice
Production
Direction to consume with india
Gets consumed to india
3.0 lakhs
Gets consumed
within India
Direction to consume with home
Gets consumed with home
1.8 lakhs
Gets consumed
within Home
Direction to branded
Direction to branded Direction to unbranded
Branded quality
0.6 Lakhs
Branded
Unbranded quality
1.2 Lakhs
Unbranded

While there are numerous aromatic rice varieties, only a few are officially recognized as ‘Basmati.’ The word ‘Basmati’ is derived from two Sanskrit roots—Vas, meaning fragrance, and Matup, meaning deeply embedded.

Basmati rice was once exclusively cultivated for Maruti’s royal families. Over time, it has undergone a remarkable transformation, establishing India as the world’s leading exporter of this exquisite aromatic rice. Although grown in various regions of the country for centuries, Basmati was not widely accessible as it is today. Back then, it was considered a luxury grain, reserved for royalty, which contributed to its high value and exclusivity.

At that time, India became the epicenter of the Basmati revolution, with JMS leading the transformation. JMS was the sole company that recognized the potential of new and improved Basmati varieties and played a pivotal role in promoting, cultivating, and marketing these strains. Today, these varieties are among the most popular and widely grown Basmati rice types in select regions of India.

JMS, through its flagship brand Jai Maruti Sri Rice, has established a presence in every corner of India with a robust distribution network. This extensive reach has played a crucial role in transforming Basmati into a globally recognized product. The Discovery Channel featured this remarkable journey in their flagship series INSIDE OUT, showcasing the story of a premium grain worthy of the title “Grain Maestro.” Today, Jai Maruti Sri stands as the leading Basmati rice brand in the country.

JMS now offers a variety of Basmati rice variants to cater to diverse culinary needs. Among these, JMS Super Basmati Rice stands out as a popular choice for many special dishes across the country. This variant has become the preferred option for numerous consumers due to its exceptional quality. Aged for a minimum of 1.5 years, JMS Super Basmati Rice delivers superior volume and fluffiness, enhancing both its aroma and taste.

JMS – The Grain Maestro is a remarkable tale of how this treasured grain from India is meticulously chosen, expertly processed, and rigorously inspected before being packaged for millions of customers around the globe. It also showcases what sets JMS apart as a top-tier industry leader — from cultivating the ideal seed and upholding global standards in manufacturing, production, and packaging, to strategically marketing our premium rice offerings. Experience the full journey of Basmati Rice — from the fertile fields of India to countless dishes enjoyed worldwide. This is the story of a timeless yet contemporary grain. This is the legacy of JMS – The Grain Maestro.

So, the next time you savor a spoonful of soft, fragrant Basmati rice, take a moment to appreciate the incredible journey each grain has made to reach your plate!

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journey Rice from Farm to Plate